Released in 1999, a scene in David Fincher’s movie Fight Club features the narrator walking through his apartment visualizing products from the IKEA catalog popping up along his walls. The items pop up paired with information about them from the catalog – adding depth to the viewable reality. Today, IKEA has made that brief minute of fiction an actual reality. You can now use an IKEA catalog and your smartphone to visualize how their products would actually fit in your home or office.
This new technology is referred to as Augmented Reality or simply AR. It has existed in movies like Robocop, Terminator, Minority Report and Iron Man, for years, but it has only recently found its way into our modern life, with smart devices.
The advance in mobile-device technology has given the world a new digital window to look at our surroundings. Augmented Reality is used in a lot of new advertising, as well as, with translating, construction tools, medical training, military training… the list is endless. Some Augmented Reality uses QR codes, others printed text and still others use real objects like the buildings of a city as a trigger, or marker, for AR objects.
Augmented Reality augments our viewable realities by adding information, images and depth. Microsoft has developed, what they’re calling, the first untethered augmented reality or holographic computer. They’re looking for innovative people to try out their new technology and come up with new ways to communicate, invent, explore and solve the world’s problems.
AR is a rapidly expanding technology. Where is your place in it? Do you currently use it? Is AR surrounding you more than you realize? Do you want to try your hand at creating some of your own AR objects? Explore the limits of AR in this lesson and see what all of the buzz is about!