The objective of this lesson is to have students create a new product that can be introduced by an already profitable company.
We all know the international coffeehouse, Starbucks – this company not only has convenient locations, but also has a friendly staff with vastly popular coffee drinks. For those who are not fans of caffeinated beverages, they offer a whole slew of decaffeinated alternatives.
Some media may contain mature content. Discretion is advised when viewing with students.
Have students watch the video provided.