Is Nicki Minaj’s image and success the product of a clever branding strategy or is she making the most of a mental health disorder? Nicki Minaj is an example of an artist who has created a unique brand that has contributed to her rise to stardom in the music industry and popular culture. Onika Tanya Maraj also known as Nicki Minaj, also goes by many other names such as Cookie, Harajuku Barbie, Nicki Teresa, Rosa, Roman Zolanski, Martha Zolanski, Martha, Nicki, Roman and Onika. These are all of her known identities that take form in her music. If you take into account the basic principles of branding in entrepreneurship, than you can understand how she might be portraying a carefully crafted image to help her connect to multiple audiences and demographics. Her way of casting a wider net to attract a wider audience and prevent herself from being labeled simply as an urban artist. However, she also exhibits symptoms of Dissociative Identity Disorder
(DID) or better known as Multiple Personality Disorder. DID is a mental disorder characterized by at least two distinct and identities or mental states that control a person’s behavior, a person may also show signs of memory impairment. Doctors caution that symptoms may appear especially when there is a possibility of financial gain. Convenient or Coincidence?
Nicki Minaj’s Personalities and Her Challenging Childhood
Some media may contain mature content. Discretion is advised when viewing with students.
Students will learn the basic principles of branding in entrepreneurship as well as gain a basic understanding of psychology as it relates to Dissociative Identity Disorder (DID) or better known as Multiple Personality Disorder.