Is Instagram the most popular social media app among 12-17 year-old teens? Or is Facebook still on top? Statistics vary on how many teens use each platform. CBS News stated 76% of teens use the app compared to 45% on Facebook. A Pew Research report said only 52% of teens use Instagram versus the 71% who use Facebook.
The Pew Research shows wealthier teens, or those whose parents make over $75,000, use Instagram 23% more than those teens under $30,000 at 7%. Facebook is the preferred social media among the lower income teens at 49% versus 37% for upper income teens. Girls are on Instagram more than boys, 61% versus 44%.
Instagram is more popular than Facebook among wealthy teens
Instagram began as strictly a photo sharing app, but its popularity with teens has made the app more of a social network. Teens use hashtags along with their photos and videos to gain more followers. Because of Instagram, data usage has tripled among teens. As the app has become more popular, Instagram has begun to spread to younger children. One of Instagram’s rules is that a person must be thirteen to have a profile. However, children younger than thirteen are still creating profiles, showing that younger children are becoming drawn into the social media platform.
Hashtags help with SEO, or search engine optimization. Because many teens think it’s best to have more followers than those they are following, they seek to find new followers by showing off their photos to more people. The use of hashtags makes photos and videos available for everyone to see. The more hashtags posted alongside the photos and videos, the more likely it is that new people will see those photos. Having more followers seems to appeal to teens because it makes them look more popular among their peers.
So is Instagram or Facebook more popular among the 12-17-year old teens? Do teens really use hashtags to gain followers? How do teens know which is the most popular social media among their age group? They can conduct their own survey and draw their own conclusions.
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This lesson will teach students how to figure out their own usage of Instagram versus Facebook. They will survey their classmates and write their own report using the data they collect.